Where the competition is getting coverage and Dr. Okafor isn't
7 outlets covered AgeWell Partners, Longevity Lab, CareCircle and Harborview Senior Living in the last 90 days and never Dr. Okafor. Each one is a slot with a format that already works, turned into a target.
open slots
Share of voice
Last 90 days- 1AWAgeWell Partners41233%
- 2KILongevity Lab35628%
- 3CCCareCircle24119%
- 4Silver Thread Health14812%
- 5HSHarborview Senior Living978%
AgeWell Partners is getting 2.8x the coverage Silver Thread Health is.
Monthly mentions vs the leader
What this tells us
Reading the coverageOutlets that covered competitors, not Dr. Okafor
The Family Health Report
Tier 1B2CThe angle they used
Practical how-tos for adult children caring for a parent
5 apps that make caring for Mom easier, according to the people who build them
The opening for Dr. Okafor
They're quoting app founders on clinical questions. A geriatrician is a straight upgrade for that slot.
Metro Tribune Wellness Desk
Tier 1B2CThe angle they used
Expert-quoted trend pieces on aging
Can AI help you live to 100? Inside the longevity boom
The opening for Dr. Okafor
Their AI and aging coverage is all research and optimism. She brings the safety-first, practical side, and she's local.
Caregiver Weekly
Tier 2B2CThe angle they used
One-clinician Q&As for family caregivers
Q&A: AgeWell's care director on the first 30 days after a diagnosis
The opening for Dr. Okafor
They've run three of the four competitors in Q&As this year. Silver Thread hasn't been pitched once.
SilverSide Magazine
Tier 2B2CThe angle they used
Reader-service tech columns for readers 60+
Harborview's tech concierge shows residents how to video call the grandkids
The opening for Dr. Okafor
Their tech column leans on a senior living operator. A doctor on safe, everyday tech is a better fit for their readers.
Lakeshore Public Radio
Tier 2B2CThe angle they used
Local expert interview segments
Segment: Choosing assisted living without the guilt
The opening for Dr. Okafor
Chicago station, Chicago doctor. Their morning segment books a local clinician most weeks.
Hearth & Home Daily
Tier 2B2CThe angle they used
Family relationships and the holidays
How one family split caregiving three ways with a shared app
The opening for Dr. Okafor
It ran as a CareCircle story. The same slot takes a doctor's take on the holiday conversation, with no product in it.
Next Chapter Living
Tier 3B2CThe angle they used
Retiree lifestyle and habits features
Dr. Kenji Ito's five habits for your 70s
The opening for Dr. Okafor
They gave a competitor a full habits feature. Her 'tech habits that keep you independent' list fills the same format.